Most Experimental & Innovative Campaign
Campaign featuring unconventional, new or groundbreaking techniques to market a service or product. This category focuses on high level of creativity, not necessarily results. We expect to see here breathtaking campaigns rolled on online, with a highlight of the "WOW Effect!" Please provide as many examples as you can of how dis the campaign work.
Campaigns from 2015
Campaigns from 2016

Big Day Today
Samsung

BECK’S ON LAUNCH – 360 LIVE
Beck's Romania
Campaigns from 2017

Gillette Mach 3
Procter&Gamble / Gillette

Promotiful
Promotiful
Campaigns from 2018
The Drunk Bicycle
Pegas

Colonization by Orange
Orange Romania

Samsung Live Museum
Samsung Romania

Uncut
GREENPEACE
Campaigns from 2019

The Banknote Concert
Samsung
Battle of Thrones
HBO Romania

George Street Art Gallery
BCR Erste

CORONA LIGHTS OFF! LIFE ON!
Corona