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Campanie
JM
In Romania, only 20% of the remaining primary forests are protected by law. The rest are savagely taken down, mostly illegally, leaving us with barren land and a serious problem which we will have to answer for in front of generations to come. What makes primary forests unique are many things, but what really stands out, in today’s society when all we seem to do is run from the noise, is the specific natural sounds we find there. Our client, Greenpeace Romania, is struggling for years to protect the flora and fauna in these forests. Together we wanted to remind people why forests matter and how we can protect them -by urging the authorities to take action. Period: Nov 2017 - June 2018
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Strategy:
Strategy: In Romania, only 20% of the primary forests are protected by law. The remaining forests are savagely taken down, mostly illegally, leaving us with a barren land and a serious problem, which we will have to answer for in front of generations to come. Our client, Greenpeace Romania, has been struggling for years to protect the flora and fauna in these forests. Together we wanted to create awareness about the vital importance of our primary forests and let people know they can do something to protect it: urge the authorities to take action. We thought that the best way to get people to care more about the forest was to bring the forests closer to them. So we recorded the blissful sounds of the forests and used them to create an unforgettable experience for our public.
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