The IAB MIXX Awards Romania is judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem:
- digital agencies executives who created/designed/implemented some of the most recognised online campaigns in Romania
- marketers with direct control over many of the largest online advertising budgets in Romania
- major media company leaders & digital consultants
- IAB international representatives: jury members from other MIXX competitions in other countries & international winners of MIXX Awards
- International president of the jury
Meet the 2018 MIXX Jury: To be announced soon
Based on the rules & license agreement from IAB US, the judging process is held by some of the most demanding marketing executives & specialists following the same criteria as in all the other countries where MIXX Awards are being held, as such winning a MIXX Award will consist in world recognition and will be one of the most sought-after honours in interactive advertising.
The screening of the submission – by IAB Romania. Every entry is evaluated and reviewed to make sure that it complies with all requests and demands so that the jury will have all the information needed.
An independent panel of highly acclaimed representatives of the entire interactive advertising ecosystem—advertising agency experts, brand marketers and major media company executives, IAB Romania & Europe’s representatives will review every entry through the online platform, keeping track of the rules of submission & the judging criteria.
Each of the members of the jury has an independent account and an online form in which will have to assign points taking into account the following:
Strategy: This section will comprise up to 25 points of the overall score. Judges look for a firm understanding of the business/marketing challenge, along with a solid strategy. It is important to demonstrate use of research, creativity, choice of media vehicles and integration with other non-interactive media if appropriate.
Execution & Use Of Media: This section will comprise up to 25 points of the overall score. How well was the campaign carried out? How creative or sophisticated was the campaign in its use of media? What % of the campaign budget went to interactive media? How well was technology leveraged?
Results & ROI: This section will comprise up to 25 points of the overall score. Did the campaign achieve its objectives and goals, and is there solid empirical evidence to back it up? Did the performance of the campaign have a significant impact on the business? How did the creative contribute?
Creative submissions: also are important, as they account up to 25 points of each campaign’s total score. Judges will consider such criteria as engagement, unique use of medium, art direction, copywriting, integration with overall campaign, and use of technology. There is a restriction of 5 creative samples provided for each campaign.
Depending on the category the judges will give more attention to one or more criteria. For example: in the category Direct response, the criteria ‘Results & ROI’ will be the most important criteria, so if a case submitted in this category has a brilliant strategy, a fabulous design and the perfect mix of media but lousy results, the case will never win the award in the Direct Response category.
It is very important to remember, when submitting the case that the judging process and results will depend on the information you submit! Be careful and very thorough when filling in the form. Lack, misleading or insufficient information might lead to disqualifying the campaign or to an incomplete analysis and/ or lower points from the part of the jury! For more information please read carefully the Rules.