2020 IAB MIXX Awards - Rewarding Interactive Excellence at International Standards
Recognised as the worldwide benchmark for best digital campaigns, the IAB MIXX Award winning work is set to inspire and educate the marketplace about the power of the online communication!
The IAB MIXX Awards (Marketing and Interactive Excellence Awards) is the only 100% digital international competition held in Romania by the association of the industry - an impartial organisation, and rolled out by worldwide recognised standards. IAB MIXX Awards offer international exposure in other countries where IAB is active!
The IAB MIXX Awards recognises digital marketing excellence in cross media campaigns. This means that every aspect of the campaign is important: strategy, execution and & of media, results & ROI and creativity. Only the best digital campaigns will win a MIXX award! Also, IAB MIXX Award-winning work inspires, educates and provides best-practice for the marketplace about the power to build brands digitally.
The IAB MIXX Awards rewards the best Romanian works in the interactive and digital landscape...both implemented and never-made ones! Campaigns may be submitted in 16 different categories from 3 different Areas:
Brand Advertising - Best use of media mix for brand building purposes.
Video Advertising - Best use of video advertising to deliver the highest level of consumer engagement.
Social Media Campaign - Best use of social media to deliver a high level of consumer engagement.
Branded Content - Best use of original, entertaining or informational content to deliver the highest level of consumer engagement.
Native Advertising - Best use of native advertising to deliver an effective campaign with the highest levels of consumer engagement.
Virtual & Augmented Reality - Best use of VR, AR or other new technology that delivers a highly interactive or engaging consumer experience.
Integrated Advertising - Best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels).
Influencer Marketing - Best influencer marketing campaign that delivers the highest level of consumer engagement and fulfills brand objectives.
Influencer Social Responsibility - Best campaign that has a positive impact on consumer behaviours and fulfils a social cause.
Non-profit/Corporate Social Responsibility - Best campaign that has a positive impact on consumer behaviours and fulfils an organisations CSR objectives.
Offline Digitalisation - Best use of digital technologies such as Augmented Reality, QR codes for offline to online integration.
Product Innovation - Best new digital advertising or marketing product or format that adds value to the industry.
Direct Response/Lead Generation - Best use of digital advertising for direct response or lead generation campaigns. Best campaigns focused on generating direct response/ conversion/ purchase intent using a variety of digital advertising tools/mechanics etc
Search Advertising: Best use of search advertising to deliver the highest level of consumer engagement and return on advertising investment
Effective Use of Data - Best use of data in clever or innovative ways to drive the effectiveness and success of a campaign.
Interactive Business Boost:
Campaign Effectiveness - Digital campaigns that have achieved effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics.
The most innovative campaign, that reflects the best use and integration of digital channels and tools for best results will be rewarded by Best Digital MIXX Award of the year!
We expect all closed campaigns that run between October 2019 – 1st of December 2020.
The fee for submission of one campaign is 75 Eur for IAB Romania members and 100 EUR for non-members. For more than 2 campaigns submitted by the same agency or for the submission of one campaign to more that one category there is a 15% discount applicable. For digital Start-ups & creative boutiques we still have the same fee of 35 Eur/campaign.
The Winners of the IAB MIXX Awards Romania will be announced within IAB International Network and recommended for the IAB MIXX Award Europe at the Interact Congress 2021.
Because only the best-of-the-best go home with a most wanted IAB MIXX Award, the collection of winning work creates a valuable platform that furthers the IAB mission to educate the broader advertising and marketing industry about the powerful impact interactive has on the overall marketing mix.
The IAB MIXX Awards is judged by an independent and un biassed panel of highly acclaimed thought leaders in the local & international advertising ecosystem — advertising & media agencies executives & creatives who created campaigns for the Romanian & European most powerful brands, marketers with direct control over ones of the largest advertising budgets or some of the most prominent and dynamic digital presence in Romania & International and experienced online company leaders & consultants. The international jury is composed by MIXX Awards winners from other countries and by international members of the MIXX jury, familiarised with the MIXX requirements and rigurosity.
The finalists and winners will be honoured at the IAB MIXX Awards Gala - on the 16th of December - in an online Show, starting at 12.30 at MarcomHUB!
Our partner in online streaming & hybrid setup of the festival is Marcom Hub.
We thank our media partners for spreading this awesome news: Revista BIZ, Ringier, InternetCorp, Business Review, ProTV, IQAds