Best Social Media Campaign

Awards innovative use of social/community, best use of blogger/influencer/celebrity, the most engaging social media campaign (as part of a campaign - short term), the best conversation management approach (by an advertiser using social media - long term), best use of social data, digital application - on the whole - the best use of social media as a platform. Campaigns that generated favourable engagement of internet users, creating interactive brand experience through local and/or international social media channels and platforms & (social networks, blogs, social sharing websites) in order to achieve set brand objectives. The campaigns in this category can include paid media/paid sponsorships.