Campanie
JM
Challenge: Increase awareness of BCR’s checking account interest promotion in the digital space.
General Information:
Strategy:
| Strategy: | The Idea: Watching video is a big part of everyday internet browsing experience. We created an addictive game and placed it as pre-roll on the biggest Romanian video sharing platform (Trilulilu) to engage users and to deliver our campaign message. |
Execution:
| Images: | |
| Video Link: |
