Best Performance Campaign
Any campaign with the primary objective of driving direct response, such as promotions, sales, conversions or trials and generating prospective customers by gathering information from prospects or current customers in order to qualify and score the opportunity for future follow up. Any campaign with the primary objective of generating leads no matter the digital channel used (eg; mobile only). Also, SEM - Search marketing campaigns, any campaign featuring exemplary search marketing tactics. Detailed results presented in the submission form get maximum of points from the jury.