The Never Made Campaigns
The Never-Made Ideas: It’s the idea you are very keen on. But it never happened because of various reasons - the Creative Director’s feedback, Client Service or legal didn’t agree on it, there was no budget etc. – so now it’s time to prove that you’ve had reasons to believe in it. You love this idea and it’s just right to want to see its potential. By this new category we’ve created this year, you’ll be able to register the best ideas you’ve had, but never happened. Because they deserve to be rewarded too.