Best Mobile Campaign

Mobile media including in-app advertising, mobile display, text messaging and mobile video adv with the purpose of creating consumer-centric brand experiences that engage users through mobile devices. Any mobile-web destination or microsite built specifically for mobile environment to provide an exceptional engagement through mobile devices (most creative, innovative and engaging design of a mobile/tablet website). Any custom, rich media or non-standard mobile display ad (please provide examples) that allows users to interact through mobile with the content in a rich media environment, incorporating dynamic motion, video, and/or audio. Campaigns with over 50% of the budget allocated to mobile media. For this category, creativity will bring extra points in the judging process.