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Strategic approach:
Strategic approach: Domestic violence had registered a surge in Romania during the global pandemic, as abusers spent more time in uninterrupted contact with their victims, and the ensuing economic crisis made things worse. Abusers use various types of gifts to buy the victims' forgiveness so the latter would not report the abuse to the authorities or relatives. ANAIS Association, the leading NGO fighting against domestic abuse, needed to raise awareness about this dangerous phenomenon and raise more funds to help victims.
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