General Information:
Strategic approach:
Strategic approach: The pandemic has us all gaining extra kilos. 7card is a product that gives you access to both physical gyms and online video routines by trainers. In this context, we needed to fight the pandemic extra kilos in the only way that made sure our audience will not be offended: through humour. The strategy was based on showcasing the bad habits derived from working from home, during the pandemic, such as compulsive ordering and eating, transforming meals into comfort food and lacking exercise. 7card was presented in fun way, empowering people to get back to their pre pandemic weight
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