Campanie
General Information:
Strategic approach:
| Strategic approach: |
The context was the premiere of a new HBO local original series Tuff Money – Bani negri (pentru zile albe) on HBO GO, with the usual challenges of: 1. Create awareness and build interest for the new HBO GO original production Tuff Money –> create awareness for the premiere date 2. Strong tie between the show and HBO GO (vs competitors) - differentiate HBO GO as a preferred quality streaming service that keeps pushing boundaries in storytelling 3. Maximize HBO GO D2C subs numbers and maximize activations/usage for B2B 4. Engage the different selected target groups (as per audience analysis) – core segment: P25-45, secondary P18-49, but also smaller segments (with dedicated tailored approach for each) |
Execution:
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