Campanie
General Information:
Strategic approach:
| Strategic approach: |
Context: 2020. A year where we locked down our longing for adventure, our wandering spirit, our desire for novelty. A year that caged us inside our apartments with no traveling perspectives. Carturesti, the biggest bookstore chain in Romania, came up with a solution to boost its online business presence. Objectives: We’ve created the perfect way to escape this claustrophobic context. When you can no longer travel outside, you can instead travel inside through imaginary journeys to literary destinations, where new horizons welcome you. So we’ve decided to change the perspective from the outer constraints to the inner freedom. |
Execution:
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