General Information:
Strategic approach:
Strategic approach: The number of vaccinated people in Romania is small. In order to support the PRO VACCINATION campaign, we chose to put classic and digital billboards to promote vaccination. The message was "We work online, but we live offline. That's why we got vaccinated, the whole team. Get vaccinated too." Subsequently, the campaign was distributed on Facebook, Instagram, LinkedIn and YouTube, with the aim of increasing visibility, trying to convince as many people as possible to get vaccinated, but especially to encourage other companies to support the vaccination campaign.
Video Link: