General Information:
Strategic approach:
Strategic approach: Due to the pandemic, 2020 has brought a lot of changes in people’s lives. It was a year like no other and the summer period was no exception. Although restrictions had been lifted, people were still fearful and were still avoiding certain summer activities like going out with friends or going on holidays. This meant that they were staying mainly at home, dealing with the routine, sometimes getting bored and wishing they could be somewhere else. Anywhere else!

In this context, Lay’s wanted to show its consumers that even though they can’t do their normal summer activities, they can still make the most of every moment. Even a small thing like eating chips and imagining that you are in your favorite place can be the catalyst for a good mood.
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