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Campanie
General Information:
Strategic approach:
Strategic approach: 2020 was, to say the least, not a very good year. And when Euro2020 got cancelled, for football fans all over the world, things got even worse. Profi, the biggest retailer in Romania wanted to use this context in an effort to push for higher beer sales normally associated with this period.

The campaign was primarily targeted at Profi customers interested in football, usually also beer fans.
Execution:
Images:
Video Link: