General Information:
Strategic approach:
Strategic approach: Context: The current Covid-19 restrictions force kids to stay more at home with their parents. This makes the generation gap even more obvious. Still, there is a place of fun and play the digital culture hasn’t yet converted into a rift. The Kitchen.

We wanted to inspire parents to start teaching their kids how to cook, as a way of spending meaningful time together and even passing on the torch of tradition.
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