General Information:
Strategic approach:
Strategic approach: During the pandemic, people were stuck at home, quarantined. The challenge was to strengthen the bond between the consumers and Penny, refresh the "it's there for me" indicator and also bring something useful to the table. Thus we came up with the idea of an online cooking show with a twist - cook delicious recipes with whatever you had inside your fridge, while also giving people a chance to win Penny products.
Video Link: