Campanie
JM
The campaign objectives were to create a movement around the importance of sharing meals and eating together and increase Coca-Cola associations with eating occasions.
General Information:
Strategy:
| Strategy: |
Our target was young adults and the insight was that in these hectic times, people have less and less time to share a meal with their friends and family. Attracting young adults wouldn’t be an easy task, so we had to think of something innovative in order to catch their attention. |
Execution:
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