Campanie
JM
Challenge: Increase awareness at launch for the BCR-powered unique CSR online platform Bursa Binelui (www.bursabinelui.ro), that allows anybody to make single or recurrent 100% non-commissionable donations for NGOs, starting from 5 Lei (~1 EUR).
General Information:
Strategy:
| Strategy: | The idea: We got people’s attention with a simple question: It’s easy to Like&Share; a cause, but does this help anybody? We wanted first to raise the question in people’s mind and secondly convince them to involve and actually contribute in real life with real help. |
Execution:
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