Upgrade the city with George by creating the largest street art gallery in Bucharest Increase the number of photos taken from the George Street Gallery. Attract and discover new talent in the street art community Have users interact with the artworks and post on social media about it.
General Information:
Strategy: We wanted to create a physical manifestation for the ”Upgrade the city” headline for our campaign, so it made perfect sense to add a layer of technology to the already beautiful Street Art Gallery. Given the fact that we envision the Street Art Gallery as a long term project, it is paramount that we scout new talent for future iterations of this gallery and showcase new faces each year. Also, we create a context in which users have more of a reason to post photos from the Art Gallery, by giving them the opportunity to deliver a message in a new and very Instagram oriented way, using their whole timeline.
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