Generate Awareness and Trial for the rebranding of the Credit Card product by BCR, Merit Card.
General Information:
Strategy: Our strategic starter was given by our products benefits, the fact that you can buy almost anything in 12 installments without interest, a feature that is rarely found in competitors products, so we showcase that versatility and create a campaign that is as diverse as the range of products you can purchase with Merit card.

Landing page https://www.bcr.ro/ro/persoane-fizice/carduri-de-cumparaturi/merit?fbclid=IwAR0DU6mWqF00i5b4LrhoNJhGunr2PtGjVU_K6UL1KPOQls2a7mVuY-TUXRU

Ep1 https://www.youtube.com/watch?v=Ylew90AS77I

Ep2 https://www.youtube.com/watch?v=TYi0JdS4FK4

Ep 3 https://www.youtube.com/watch?v=wUzxS24rDkw

Ep 4 https://www.youtube.com/watch?v=HiHE-VkGSGE

EP 5 https://www.youtube.com/watch?v=fmPl-jI-4-o

Ep 6 https://www.youtube.com/watch?v=ZiKTjeZzyrE

EP 7 https://www.youtube.com/watch?v=rRoT4TTDBjo

Ep 8 https://www.youtube.com/watch?v=wupLxWr5vuY

Ep 9 https://www.youtube.com/watch?v=xVKDfuPle1M

EP 10 https://www.youtube.com/watch?v=JcFHbnBAABg

Ep 11 https://www.youtube.com/watch?v=D-6GI1fXD88

Ep 12 https://www.youtube.com/watch?v=bzfLFBwK6ms

Ep 13 https://www.youtube.com/watch?v=Jh3fbYTa-jQ

Ep 14 https://www.youtube.com/watch?v=3y4qiXHxqGE
Video Link: