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Campanie
JM
With 20 malls in Bucharest, Băneasa Shopping City needed to make sure that its clients are happy and will keep choosing them over the other 19 competitors.
General Information:
Strategy:
Strategy: People choose Băneasa Shopping City because of its unique blend of great restaurants, exclusive shopping and entertainment opportunities. We wanted to enhance the client’s experience through a loyalty app that gives him more reasons to choose Băneasa Shopping City over other malls.
Execution:
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