Campanie
General Information:
Strategic approach:
| Strategic approach: |
Pedavo is a Romanian brand dedicated to providing a wide range of cutting-edge technology products, including smart home devices, gadgets, and renewable energy solutions. The company is committed to supporting the local economy by collaborating with Romanian manufacturers and suppliers whenever possible. Additionally, Pedavo actively supports children's education in Romania, engaging in initiatives aimed at improving infrastructure and the overall quality of education nationwide. In a competitive environment, efficient budget management and continuous performance optimization are essential for maximizing profitability. Google Shopping campaigns can lead to high costs if not managed strategically, which is why an innovative approach based on product performance analysis was necessary. In a highly competitive market where Google Shopping campaigns can quickly become costly, the primary objective was to increase profitability through smarter budget allocation and continuous performance optimization. By leveraging TRUDA’s data-driven insights and automation, we focused ad spend on high-potential products, ensuring higher ROAS and sustainable growth without significant budget increases. At the business level, marketing objectives translated into attracting new customers efficiently while maintaining profitability. The approach used for optimizing Google Shopping campaigns was based on strategic decision-making driven by an in-depth analysis using an automation tool developed internally by the Limitless Agency team – TRUDA, an innovative e-commerce optimization tool powered by data analysis. For Pedavo, TRUDA played a crucial role in identifying high-potential products, focusing ad spend on the most profitable items with high search volume. This strategic product selection allowed for maximum impact in PPC campaigns, reducing wasted budget and improving efficiency, in order to enhance ROAS and ensure smarter budget allocation in this highly competitive market. Implementing an intelligent automation system based on product performance served as a key differentiator. By dynamically allocating budgets and structuring campaigns based on collected data, we significantly improved efficiency without requiring substantial additional investments. |
Execution:
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