Campanie
General Information:
Strategic approach:
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The strategic approach focused on creating a multichannel marketing campaign that aligned with the brand’s expectations. The key objectives set from the beginning were: Increasing brand visibility to strengthen the position of being "the most powerful Aronia brand in Europe," both in the eyes of consumers and competitors. Shifting the content strategy to focus on the needs of potential consumers, with the ultimate goal of driving organic traffic growth through relevant educational content and keyword optimization aligned with consumer needs. This strategy stemmed from the main challenge of increasing the visibility of the Aronia Charlottenburg brand. At the time of taking over the account, the brand had already been active online for over nine years, consistently investing in marketing. However, following an audit conducted by Limitless Agency specialists, it became clear that the previous marketing efforts had focused almost exclusively on the product, rather than addressing the needs of potential customers. A significant impact was achieved through the synchronization of the content and PPC teams, allowing for the creation of optimized content that catered to both users and search engines. This alignment maximized the campaign’s impact and relevance, ensuring a stronger connection between advertising efforts and organic search performance. |
Execution:
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