As people shift from desktop to mobile online usage, Vodafone needed to offer a clear and simple channel optimized for all mobile devices in which user can easily interact with their services. In Romania, no other telecom player offered such a channel so the app would be a strong differentiator. We needed to transform the MyVodafone application into the main selfservice channel for all Vodafone customers.
|Strategy:||People have simple needs (pay the bill, recharge prepaid accounts, see their benefits, activate services). So we needed to provide them with a simple, clear, consistent experience that adapts to their profile based on their needs and devices they use.|