We wanted to create a mobile app that’s as simple as it is complex, as easy-to-play as it is sometimes impossible to finish. Addictive and, at the same time annoying. So we came up with Digibox, a math-based game for those passionate about winning. The mobile game was launched on May 20, 2014, and the Facebook advertising campaign for its support started running 6 days later.
|Strategy:||In a highly competitive mobile landscape, with hundreds of new apps being developed as we speak, we created a mobile game not for everyone, but for the best only. Generate 100 downloads of the app in the first week after launch|