Last Christmas, Kanal D wanted to change the question “What gift do you wish for?” into “Whom do you thank to this year?”. Because sometimes a simple Thank You is more valuable than any gift.
|Strategy:||There are two kinds of people: those who say thank you and those who don’t.The first category don’t miss any opportunity to express their gratitude. But what about the others? There are plenty of those who forgot to say Thank You. Santa Clause and his elves lauched a blog where they posted 12 videos thanking to different people (the ranger, the chef, the postman etc) and have encouraged the users to post their thanks into the 3D Thank You Tree Facebook application.|