The purpose of the “MedLife Imagistica” campaign was to increase the demand for MedLife imagistic investigation services, provided by the company with state-of the art technology. The audience: people 25+, living Bucuresti, Brasov, Arad or Timisoara. In order to optimize the reach of the advertising campaign, we chose to run two simultaneous campaigns: Facebook Advertising, Google Search & Display Advertising. The campaign was ran during February 1st - April 30th 2014.
|Strategy:||MedLife is one of the most important private medical services provider in Romania and a brand renown for its vast portfolio and the quality of its services. In a highly competitive market, MedLife obtained the status of Superbrand 2013-2014. One of the most important activities of MedLife are the imagistic investigation services, provided with state-of-the-art technologies. Business challenge: - Increase the demand for imagistic investigation services at MedLife Objectives: - Increase the number of appointments for imagistic investigations made online by customers through the advertising campaign Audience: - Men & women in Bucuresti, Brasov, Arad, Timisoara, age 25+ Creative & Media A Landing Page was created for each city in which MedLife offers imagistic investigation services (4 in total: Bucuresti, Brasov, Timisoara, Arad). Two campaigns were ran: Facebook Advertising, Google Search & Display Advertising.|