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Campanie
JM
Indygen is a new prepaid telecom brand on the Romanian market with youngsters as core target. Our challenge was to find an alternative way of doing a sampling campaign and generate trial for the Indygen smartSIM. .
General Information:
Strategy:
Strategy: We had to find a new and innovative way to persuade our potential customers to test the product, so we got our Facebook fans to engage their friends and do the job a whole lot better, using a tool that turned sampling…into a game.
Execution:
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