ROM Authentic Foundation for Vacation
Every year, on the 1st of May, brands try to engage users by posting thematic content. We didn't want to lose this communication opportunity but still, we wanted to differentiate the brand from all the other Facebook executions as ROM has been a symbol of Romanian traditions and celebrations.
|Strategy:||We had to tap into a real issue and bring added value for the users. What was the only certain thing we did know? This year, the 1st of May falls on a Wednesday.|