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Most car brands use the internet to advertise available models, price, configuration, dealers on their brand website. However, nobody put a “BUY NOW” button next to each car. Until now. SEAT decided to try more: visitors could effectively reserve and buy a car. Objective: 1 car sold per month.
General Information:
Strategy:
Strategy: We had to overcome these issues: people avoid paying online for a car with their credit card and some make a car reservation just for fun, but they never follow through. To avoid these risks, we used this system: 1) reserve your car online; 2) print your reservation voucher and 3) visit any dealer in less than 2 days to sign the required paperwork, otherwise the car is available again. We always kept a limited number of cars available on the website in order to make the buyers react quickly.
Execution:
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