Ringier Romania - Sandwich and off you go

Category: Best Native Advertising Campaign/Project

Client: Hochland

Year / Domain / Status: 2018 / Food / Winner

Strategy description:

Together with our client, we set up to promote the Hochland melted cheese line to the Romanian digital audience through an out of the ordinary approach, naturally blending commercial messages with useful information for the readers. We wanted to avoid the predictable way of talking about a food item, meaning through cooking shows, so we chose to address the readers’ affective worlds: emotions and senses that are engaged when someones explores food culturally, through travel, for a complete and unforgettable experience.

Execution:

In order to achieve the business objective and the amplify the message of the Hochland Campaign "Traveling in Romania", we created a design with a dynamic and interactive microsite through which readers browsed most beautiful ten places in Romania on a horizontally moving map. For each place, readers discovered an article with special things to see and do on a journey there, including practical tips, pieces of history, trails and places to visit, but also an original recipe for a special sandwich with Hochland melted cheese alongside typical ingredients for that place. The digital project was intensely promoted through Social Media, Direct Mailing and Banners in order to reach a larger audiences.

Case visual:

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