The Five-to-Two News
Kit Kat wanted to enter the Facebook stage in a way that was both memorable and relevant to the “break” brand promise. Our challenge was to create unique content that could stand out from the flood of low quality posts through which many brand try to solve their online presence.
|We went beyond giving advice or tips on how to take a break, so we created easy-to-digest-content that should be seen as the break itself. Our target: only people who could appreciate witty and entertaining content. Our main strategic goal was to create a daily habit of visiting Kit Kat’s page after the lunch break, when people are usually craving sweets. We set 13:55 as the perfect time to publish all of our posts, setting out to be the first page which posts at exactly the same time each day.