Kinecto Internarional - H.ELL Cyber Cursed

Category: Best Interactive Experience

Client: Bitdefender

Year / Domain / Status: 2018 / Technology / Winner

Strategy description:

One year ago, a cyber-hack was close to destroying the corporate world. The WannaCry ransomware affected over 200,000 computers in more than 100 countries, with damages reaching billions of dollars. This breach frightened business executives everywhere. When chaos broke, Bitdefender’s advanced detection capabilities were able to intercept this threat long before its official disclosure. Bitdefender had proven its effectiveness when it mattered most. Therefore, we had to use this opportunity to spread the word. However, how do you approach professionals who go through thousands of pages of intricate and dull security documentation and offers every year? Infotainment. Our target was formed of security officers and company executives therefore, we chose a medium they already consumed and enjoyed - comic books. Period: Aug - Sept 2018


We created H.ELL Cyber Cursed story with a relatable lead character. Hugh Ellington is a seemingly ordinary security officer who just might have caused the end of the world. Ellington goes from being a Chief Information Security Officer at a regular company, to bearing the guilt of a world disaster. His company’s poor security accidentally helps release a virus that wipes out almost the entire population of the Earth. His before-and-after apocalypse story comes to life through an interactive web-comic that provides an immersive multimedia experience.

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