Rascoala Mustatilor de Lapte/ The Milk Mustaches Uprising
Napolact decided to launch a new campaign for its dairy products. The unique selling proposition: One kilogram of Bobalna Cheese contains 10 liters of milk. We needed to come up with an online Facebook app that would underline this benefit.
|Strategy:||Our goal was to build awareness for the Bobalna cheese, communicating that it contains 10L of milk per kg. Target: consumers ages of 25-45 with medium-high income. One of the most important uprisings in the history of Transylvania took place in Bobalna village in 1437. It started because of a tax imposed by the nobility. Creative idea: evidences showed that during 1437 a lesser known uprising happend, generated by a different tithe - forbidding peasants to use 10L of milk for 1 kg of cheese.|