LG has a premium range of products that can go up to 20.000$ and, with the most awaited day in e-commerce - Black Friday - approaching, we had an objective of selling online a two digits number of those high-end products.
General Information:
Strategy: We started with a drawback because Black Friday has a lot of downsides, especially for this particular project: 1. Out of stock after just a few minutes 2. Shipping is a mess 3. Websites not working 4. An event not at all appealing to our demanding target We made them into strong key points for our campaign. What do you give to the man who has everything? PRIVACY: in the form of LG PRIVATE BLACK FRIDAY.
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