ZENITH MEDIA COMMUNICATIONS - Despre carduri, cumparaturi si alte lucruri utile...

Category: Best Content Marketing Project

Client: ING Bank

Year / Domain / Status: 2016 / Finance / Participant

Strategy description:

In 2015, ING Bank communicates the main benefit of the current account product – ING Card Complet - 0 fees, under the idea of special treatment and special relationship with the consumers. In order to generate online content around this campaign, Zenith Romania comes up with the idea of creating 8 informative clips concerning the most common topics related to online banking, shopping and other operations. This way we were easing the daily life of consumers but also helping them understand better the financial terminology and procedures. The platform selected is the Facebook page of avocatnet.ro, a very popular place for people looking up for information regarding the legislative and financial universe. Everything was offered as free advice coming from the bank, delivered as easy to follow tutorials under the signature of the product: ING Card Complet


As a result, 8 informative clips were created, one per week, with a duration of 45 – 60 seconds each. It was an animated series, each clip containing an animation that illustrated in a minimalist and easy to follow manner the chosen topic. The topics were about online money management, paying bills, credit cards online payments, information about commissions for card users, advice on personal financial management, etc. At the end of each clip there was the ING Card Complet endorsement and the product’s main benefits. The content for each tutorial was compiled from materials generated by the financial experts of AvocatNet on their website and its subsequent forum.

Case visual: