TOMMY LEE JONES VS. COPY
The ,, TOMMY LEE JONES VS. COPY'' campaign has been a mix of online and offline marketing to help launching the brand oriented online shop www.mynameisbrand.
|Strategy:||The "TOMMY LEE JONES VS. COPY" campaign used a mix of online and offline guerrilla marketing destined to launch the brand oriented e-shop www.mynameisbrand.ro. To enhance the idea that the e-shop to be launched sells only original brands the campaign emphasized the opposition between original and copy, between brands and fake. The campaign used a fake Tommy Lee Jones, an alias that had been taken for granted by the No.1 tabloid in Romania. The reveal delivered great|