Kinecto Internarional - VISIT BOGATA

Category: Best Digital PR Campaign

Client: BOGATA TOWN HALL

Year / Domain / Status: 2016 / Other / Winner

Strategy description:

We saw Snoop Dogg's mistake as an opportunity and we decided to create a promo campaign for the Bogata village – and fast. We quickly contacted the local city hall and, in less than 24h, we were up and running with www.visitbogata.com, Visit Bogata Facebook Page and #visitbogata.

Execution:

We quickly contacted the local city hall and, in less than 24h, we were up and running with the #visitbogata campaign built around the visitbogata.com website and Facebook page, while also seeding continuously the #visitbogata hashtag in order to gain awareness.

Case visual: