The main objective was to launch the new OPEL CORSA in Romania and to better explain the message that NEW CORSA is the NEW OH!.
The challenge – to build, increase and amplify the awareness of NEW CORSA and position it as a car that is very surprising in a good way. As the NEW CORSA has a lot of technology features in it we needed a way to emphases this but not to overload the users with too many details and let them focus on the car design.
General Information:
Strategy: Our strategy was to create a game – a nice and playful destination for our Target audience where the NEW OPEL CORSA to play the central role. We’ve tried to make the people play the game and be involved in the game especially the ones in our target (women 25-45) and we have created the game with this objective in mind.
Video Link: