The Jury

The IAB MIXX Awards Romania is judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem:

  • digital agencies executives who created/designed/implemented some of the most recognised online campaigns in Romania
  • marketers with direct control over many of the largest online advertising budgets in Romania
  • major media company leaders & digital consultants
  • IAB international representatives: jury members from other MIXX competitions in other countries & international winners of MIXX Awards
  • International president of the jury

Meet the 2017 MIXX Jury:


Cristian Clita 
Web & Digital Manager 
IKEA SEE

Adriana Liute 
Managing Partner & 
Senior Brand Strategist
STORIENCE

Adrian Alexandrescu
Managing Director
INTERACTIONS

Alex Dona 
Owner
INFANT MEDIA 


Alexandra Manea 
Senior Digital Marketing Expert 
South East Europe | Personal Health
PHILIPS

Bogdan Aron
Chief Product Officer
2Performant

Cristian Petriceanu 
Country Manager 
MADHOUSE ADVERTISING



Emilia Branzan 
Industry Manager 
GOOGLE

Eugen Suman 
Executive Creative Director
MULLENLOWE
Dan Vartopeanu 
Managing Partner
BREEZE MOBILE
Ionut Oprea 
Manager 
Standout & Facebrands/Fanalyzer
President 
IAB Romania 
Doru Panaitescu
Digital Marketing Pioneer & 
Outdoor Trainer
Marketeer.ro & Wild Escapes


Nicoleta Musca 
Marketing Manager 
ZOOT
Mihai Tanase 
Head of Digital 
RENAULT

Raluca Radu 
Senior Digital Marketing & 
E-Commerce Manager
ANSWEAR.com

Virginia Otel
Communication Leader
GARANTI BANK 
Mugur Patrascu 
Partener 
SCREEN NATIVES

Matei Psatta
Head of Marketing 
VOLA.ro 

Calin Buzea
Head of Digital 
NURUN 
Andreea Bozoi 
Digital Consultant


Alex Visa 
Interaction Director 
GROUP M Romania 


Tudor Galos 
Sr. Consumer Marketing Manager
MICROSOFT


Laura Barbu 
Director, Brand & Marketing Communication
VODAFONE


Anca Tenea 
Solutions Consultant 
THE NEWSROOM
Claudiu Jojatu
Chief Innovation Officer 
FRIENDS TBWA


Calin Rotarus 
Country Manager 
TAILWIND

Carmen Mihaiu 
Client Service Director 
CONVERSION
Costin Radu 
Managing Director 
SAATCHI&SAATCHI +
THE GEEKS


Ioana Filip 
Executive Creative Director 
MRM//MCCANN
Linked In

Stefan Iarca 
Digital Specialist 
Linked In


Corina Savin 
Media Manager 
UNILEVER SCE
Linked In

Vlad Petreanu 
Producer & Radio host 
EUROPA FM
Linked In


The judging system, rules and structure is based on MIXX international standards that are used all over the countries where the Awards are being organized. The online judging process based on the same judging procedures, ensures that winning submissions truly reflect the industry’s best work and reward the creatives and brands successfully using the online environment in order to best achieve their objectives. Intense scrutiny during the judging process ensures that winning submissions truly reflect the industry’s best work and reward the creatives and brands successfully using the online environment in order to best achieve their objectives. With an intensive live debate phase of judging by some of the most demanding marketing executives, winning a MIXX Award will consist in world recognition and will be one of the most sought-after honours in interactive advertising.

Based on the rules & license agreement from IAB US, the judging process is held by some of the most demanding marketing executives & specialists following the same criteria as in all the other countries where MIXX Awards are being held, as such winning a MIXX Award will consist in world recognition and will be one of the most sought-after honours in interactive advertising.

Phase One
The screening of the submission – by IAB Romania. Every entry is evaluated and reviewed to make sure that it complies with all requests and demands so that the jury will have all the information needed.

Phase Two
An independent panel of highly acclaimed representatives of the entire interactive advertising ecosystem—advertising agency experts, brand marketers and major media company executives, IAB Romania & Europe’s representatives will review every entry through the online platform, keeping track of the rules of submission & the judging criteria.

Each of the members of the jury has an independent account and an online form in which will have to assign points taking into account the following:
Strategy: This section will comprise up to 25 points of the overall score. Judges look for a firm understanding of the business/marketing challenge, along with a solid strategy. It is important to demonstrate use of research, creativity, choice of media vehicles and integration with other non-interactive media if appropriate.
Execution & Use Of Media: This section will comprise up to 25 points of the overall score. How well was the campaign carried out? How creative or sophisticated was the campaign in its use of media? What % of the campaign budget went to interactive media? How well was technology leveraged?
Results & ROI: This section will comprise up to 25 points of the overall score. Did the campaign achieve its objectives and goals, and is there solid empirical evidence to back it up? Did the performance of the campaign have a significant impact on the business? How did the creative contribute?
Creative submissions: also are important, as they account up to 25 points of each campaign’s total score. Judges will consider such criteria as engagement, unique use of medium, art direction, copywriting, integration with overall campaign, and use of technology. There is a restriction of 5 creative samples provided for each campaign.

Depending on the category the judges will give more attention to one or more criteria. For example: in the category Direct response, the criteria ‘Results & ROI’ will be the most important criteria, so if a case submitted in this category has a brilliant strategy, a fabulous design and the perfect mix of media but lousy results, the case will never win the award in the Direct Response category.

It is very important to remember, when submitting the case that the judging process and results will depend on the information you submit! Be careful and very thorough when filling in the form. Lack, misleading or insufficient information might lead to disqualifying the campaign or to an incomplete analysis and/ or lower points from the part of the jury! For more information please read carefully the Rules.