Judging criteria

Each of the members of the jury will receive an account and a form in which will have to assign points taking into account the following:
  • Strategy: This section will comprise up to 25 points of the overall score. Judges look for a firm understanding of the business/marketing challenge, along with a solid strategy. It is important to demonstrate use of research, creativity, choice of media vehicles and integration with other non-interactive media if appropriate.
  • Execution & Use Of Media: This section will comprise up to 25 points of the overall score. How well was the campaign carried out? How creative or sophisticated was the campaign in its use of media? What percent of the campaign budget went to interactive media? How well was technology leveraged?
  • Results & ROI: This section will comprise up to 25 points of the overall score. Did the campaign achieve its objectives and goals, and is there solid empirical evidence to back it up? Did the performance of the campaign have a significant impact on the business? How did the creative contribute?
  • Creative submissions: also are important, as they account up to 25 points of each campaign’s total score. Judges will consider such criteria as engagement, unique use of medium, art direction, copywriting, integration with overall campaign, and use of technology. There is a restriction of 5 creative samples provided for each campaign.
Depending on the category the judges will give more attention to one or more criteria. For example: in the category Best Performance Campaign , the criteria ‘Results & ROI’ will be the most important criteria, so if a case submitted in this category has a brilliant strategy, a fabulous design and the perfect mix of media but lousy results, the case will never win the award in this category.

Awarding the winner of each category  

In order to be shortlisted a campaign must get over 65 points. 

a. Will be made according to the final score resulted on each criteria. ( EG: If a campaign is in conflict of interests with one of the juries, the average score is made dividing by the number of eligible juries.)   

b. In order to be announced as a winner a campaign should get the highest score among all other campaigns in one section. Also, the total score must be over 65 points.

The judges will also select and honour a Best-in-Show campaign – Best Digital MIXX Campaign that they feel displays the strongest characteristic of complex use of online tools, innovation and impact. Entries from all categories are eligible.