Kinecto International - MyVodafone

Category: Best Mobile Branded App

Client: Vodafone

Year / Domain / Status: 2015 / Telecom / Shortlisted

Strategy description:

People have simple needs (pay the bill, recharge prepaid accounts, see their benefits, activate services). So we needed to provide them with a simple, clear, consistent experience that adapts to their profile based on their needs and devices they use.

Execution:

The app was built around 3 pillars: Smart Dashboards (the content adapts to your customer profile), Intuitive UX ( you can easily find your way around the app), Consistency (you get the same experience no matter what device you use). You want to pay the bill? 3 easy steps and it’s done! You want to see how much data you have left? Simple, just open the app and the first thing in the dashboard are your remaining benefits. The layout adapts to every screen size and resolution to take advantage of the extra space if that’s the case. Wherever you are in the app, you’re just a swipe away from the assistance center.

Case visual: