Twenty Media - Audi Q

Category: Best Social Media Campaign

Client: PORSCHE ROMANIA

Year / Domain / Status: 2014 / Auto / Participant

Strategy description:

The campaign promoted the Audi offers for the Q range of cars - Q3, Q5, Q7 - for each model a different banner was created, with a distinct message and offer. Audience Men, 25+, urban

Execution:

The Display advertising campaign ran between May 1 - May 20, 2014 and was created to promote the Audi Q range of cars. The banners - personalized for each Q model - delivered the key-messages of the campaign, while also presenting the Audi offer to the possible consumer. A call-to-action button was added in each banner, that would send users to the specially created Landing Page. Here, users had the possibility to find out more about the offer and request a personalized offer through a simple form.

Case visual:

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