Twenty Media - Digibox
Category: Best Digital PR Campaign
Year / Domain / Status: 2014 / Telecom / Participant
In a highly competitive mobile landscape, with hundreds of new apps being developed as we speak, we created a mobile game not for everyone, but for the best only. Generate 100 downloads of the app in the first week after launchExecution:
Digibox is a math-based mobile game designed for people of all ages who make a passion out of winning. For those who get lazy, the app allows in-app purchases of extra moves, which users can use to finish the game. Having been released on May 20, 2014, with a Facebook advertising campaign that has been launched on May 26, the app did not benefit much from advertising support.