Twenty Media - Volkswagen REMAT

Category: Best Performance Campaign

Client: PORSCHE ROMANIA

Year / Domain / Status: 2014 / Auto / Participant

Strategy description:

The auto market in Romania has been decreasing in the past years, especially for the new-car segment. This is why the re-launch of the REMAT program (in which part of the money for a new car can be provided by the sale of an old car) was an opportunity. Volkswagen launched offers for several models of the VW portfolio and promoted them in an advertising campaign that included Search, Display and Remarketing. Objectives - Lead generation - Between 3% and 4% conversion rate Audience Men, 25+

Execution:

A Landing Page was created for the presentation of the models & the offers, but also offered users the possibility to request a personalized offer for the desired car model. All they had to do was provide their contact information and thus register in the REMAT program. The advertising campaign ran between March 15 and April 15, 2014 and included three components: - Search Ads - Display Ads (Banners) - Remarketing (Search & Display)

Case visual:

No visual content available.