Twenty Media - MedLife Imagistica

Category: Best Performance Campaign

Client: MedLife

Year / Domain / Status: 2014 / Medical services / Participant

Strategy description:

MedLife is one of the most important private medical services provider in Romania and a brand renown for its vast portfolio and the quality of its services. In a highly competitive market, MedLife obtained the status of Superbrand 2013-2014. One of the most important activities of MedLife are the imagistic investigation services, provided with state-of-the-art technologies. Business challenge: - Increase the demand for imagistic investigation services at MedLife Objectives: - Increase the number of appointments for imagistic investigations made online by customers through the advertising campaign Audience: - Men & women in Bucuresti, Brasov, Arad, Timisoara, age 25+ Creative & Media A Landing Page was created for each city in which MedLife offers imagistic investigation services (4 in total: Bucuresti, Brasov, Timisoara, Arad). Two campaigns were ran: Facebook Advertising, Google Search & Display Advertising.

Execution:

Each Landing Page created presented and detailed the imagistic investigations provided by MedLife. Users had the opportunity to solicit an appointment for the desired imagistic investigation, through a simple form (in which they were asked to provide their contact details for future contact). Budget Development: 20% Media: 80%

Case visual:

No visual content available.