The Geeks - Redescoperă România

Category: Best Digital PR Campaign

Client: OMV PETROM

Year / Domain / Status: 2014 / Business & Industrial / Participant

Strategy description:

The improvements addressed all the key areas: • Complete change of the app design, focused now on simple, plain elements which are meant to increase the overall functionality and to match the latest operating systems. We focused on big images and sections in order to minimize the users’ decision time and to improve the overall flow of the app • App structure: the main sections of the app were rethought in a more intuitive and easy to use manner: users can access the main 3 sections of the app (search, nearby places, routes) with a simple left or right swipe, as soon as they enter • New functionalities created: the possibility to create a route towards any place in the database, nearby places that can be filtered based on their category (which helps users to find the nearest interesting place to visit) and searching for a place based on its category and distance from the place where the user is in that moment • Integration of mobile and digital: we integrated the database from the Redescopera Romania website and app, so that any action made by the user within the mobile app will be synchronized in the web version and the other way around • Smartphone / tablet compatibility

Execution:

The new Android version of the app is compatible starting from the 2.3 version for both smartphone and tablet and the new iOS version of the app is compatible starting from the 6.1 for both smartphone and tablet; this allowed a balance between functionality on more operating system versions, and the fact that it integrates these functionalities developed for the latest operating systems.

Case visual: