SC MSPS MARKETING & COMMUNICATION SRL - OTE Double Play Economy @Euro 2012 Football Championship

Category: Best Mobile Branded App

Client: OTE Telecommunication Group

Year / Domain / Status: 2013 / Telecom / Participant

Strategy description:

The MSPS team from Romania created more than 100.000 pizza boxes branded “OTE Double Economy”. Each pizza box became a mini football field with two QR codes guarding each goal. The game required that the two players place their mobiles on the diagrams and scan the two QR codes with their smartphones connected to wi-fi or 3G internet.

Execution:

After each match, people were able to watch the product TVC and register their data in OTE's database in order to participate to a Double Play contest and win a prize. Users could get more information about the OTE product while using the mobile application or by going back on the official site. OTE developed the same game in Flash for OTE's Double Play dedicated microsite.

Case visual: